AT Entrepreneurship: Staying Ahead of the Curve

AT Entrepreneurship: Staying Ahead of the Curve

The focus of athletic training education has always been on the traditional settings. There is little, if any, time spent on emerging pathways, such as business modeling and development.  The lack of time spent on business basics makes it harder for an athletic trainer to consider business ownership as an option. This session is meant to help fill that gap and stay ahead of a growing trend in the athletic training profession.

Learning Objectives:

  • Identify the different ways that athletic trainers can develop and build a business.
  • Compare business structures and determine which might serve an athletic trainer building a business.
  • Provide examples of what else will be needed for success as an entrepreneur, beyond the typical skills of an AT.
  • Enhance the scope and quality of patient care in athletic training by incorporating comprehensive education on business modeling and development.

How is this session relevant to a variety of settings?
A business can focus on any setting of athletic training. Some may create a business modeled around the collegiate or secondary school settings, others may focus on public safety or outreach. Business ownership can be done by any athletic trainer.


Domain 5: Health Care Administration and Professional Responsibility

1.0 Category A

In order to earn your CEUs, you must watch the session video in its entirety and complete the assessment.

Michael Donahue, DAT, MEd, ATC

Michael Donahue was born and raised in Des Moines, Iowa. He went to the University of Iowa where he double-majored, receiving a Bachelors of Science in Athletic Training and a Bachelors of Science in Health and Sports Studies. He went on to complete a Master’s in Higher Education at Iowa State University where he worked as an athletic trainer for the football team. After graduating, he founded The ATR in the summer of 2014. He then completed his Doctorate in Athletic Training from Temple University Since 2015, he has become involved with the Iowa Athletic Trainer’s Society where he currently serves as Secretary.  He is also the Chair of the Private Practice and Emerging Settings Committee with NATA COPA.  He lives in Des Moines with his wife Kaitlin and his two year old daughter Evelyn.  

COPA Con 2024 Presentation:
AT Entrepreneurship: Staying Ahead of the Curve

Alan Reid, ATC

Alan Reid brings over 20 years of clinical experience and a wealth of knowledge.  After graduating from TCU in 2003, he completed a post-professional Master’s in Athletic Training from California University of Pennsylvania in 2004.  Just three years ago, Alan opened Rally Time Athletic Therapy, a small AT clinic offering one-on-one therapeutic and rehab services to the active population of Fort Worth.  Previously to opening the business, he has gained valuable experience working in a variety of settings from Major League Soccer and Minor League Hockey, to working at an Independent K-12 School and serving as the Clinical Education Coordinator at TCU for 1 year.  Professionally, Alan has presented at regional conferences on a variety of rehab-related topics, served on the NATA-Professional Education Committee, and worked as an adjunct professor and preceptor for multiple AT Programs.  Alan lives with his wife, Deven, in Fort Worth and they enjoy traveling via air or long road trips whenever they get a chance.  

COPA Con 2024 Presentation:
AT Entrepreneurship: Staying Ahead of the Curve

This content will not be available until 04/26/2024 at 1:00 PM (CDT)