AT Entrepreneurship: Staying Ahead of the Curve

AT Entrepreneurship: Staying Ahead of the Curve

Only available as part of a package

This session is featured as part of the COPA Con 2024 Highlight Reel, showcasing the most impactful presentations from the 2024 NATA Council on Practice Advancement’s Virtual Conference.

Abstract:
The focus of athletic training education has always been on the traditional settings. There is little, if any, time spent on emerging pathways, such as business modeling and development.  The lack of time spent on business basics makes it harder for an athletic trainer to consider business ownership as an option. This session is meant to help fill that gap and stay ahead of a growing trend in the athletic training profession.

Learning Objectives:

  • Identify the different ways that athletic trainers can develop and build a business.
  • Compare business structures and determine which might serve an athletic trainer building a business.
  • Provide examples of what else will be needed for success as an entrepreneur, beyond the typical skills of an AT.
  • Enhance the scope and quality of patient care in athletic training by incorporating comprehensive education on business modeling and development.

How is this session relevant to a variety of settings?
A business can focus on any setting of athletic training. Some may create a business modeled around the collegiate or secondary school settings, others may focus on public safety or outreach. Business ownership can be done by any athletic trainer.

Level:
Advanced

Domain(s):
Domain 5: Health Care Administration and Professional Responsibility

CEUs:
1.0 Category A

Expiration:
In order to earn your CEUs for the COPA Con Highlight Reel sessions, you must watch the video in its entirety and complete the assessment by December 31, 2025 at 11:59 p.m. CDT.

Michael Donahue, DAT, MEd, ATC

Dr. Michael Donahue is the owner of The Athletic Training Room, LLC in Des Moines, Iowa. His work through the business is centered on cash-based patient care and outreach to youth sports, high schools, and colleges. He also provides telehealth services for the occupational health setting. He earned his bachelor’s degree from the University of Iowa, his master’s degree from Iowa State University, and his Doctorate from Temple University. Michael has presented at the state and national level on business development, emergency preparedness, and telemedicine.

Alan Reid, MS, LAT, ATC

Alan Reid, MS, LAT, ATC has owned and operated Rally Time Athletic Therapy, LLC in Fort Worth TX for the last four years.  Rally Time aims to provide individualized treatment and rehab options for the active population.  Prior to opening his business in 2021, he gained over 20 years of valuable experience working in a variety of traditional settings, from professional sports to secondary school athletics. Previously he has presented professionally at the national and regional level on AT business development and a variety of functional rehab presentations.  

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