The Business of Athletic Training: Evolution of the Business of Athletic Training

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Abstract:
The Business of Athletic Training Workshops are designed to incorporate basic business concepts into the tool kit of all athletic trainers. The Business of Athletic Training Webinar series are designed to incorporate basic business concepts into the tool kit of all athletic trainers. It is the recommendation of the facilitators to complete the entire series as they build upon each other, however, they are flexible enough in format that you can choose which ones you want to complete. These tools, though unique to some athletic trainers, are as necessary as learning how to tape. As such, all athletic trainers should have these tools. Focusing on such business concepts as marketing, growing a business, leadership, networking, and how to create and build your business strategy, the workshop will assist the athletic trainer of any setting to incorporate these concepts into their place of employment.

Objectives:

  • At the conclusion of this presentation, the learner will be able to describe components of a business plan., 
  • At the conclusion of this presentation, the learner will be able to describe how business concepts are important for Athletic Trainers., 
  • At the conclusion of this presentation, the learner will be able to explain essential components when considering opening a business.

Level:
Essential

Domains:
Domain 5: Health Care Administration and Professional Responsibility

CEUs:
1.0 Category A

Keywords: business, concepts, marketing, growing a business, leadership, networking, business strategy, business plan,

On-Demand (Enhanced Access) Course Expiration:
Courses registered for after February 5, 2025, must be completed by December 31, 2025, at 11:59 p.m. CST.
For full details, refer to the expiration policy on our FAQ page.

Please note: This course will be retired from our catalog after December 31, 2025, and its content will no longer be accessible. Be sure to download any necessary handouts before this date. Your statement of credit will remain available on the Transcript page, accessible via the left sidebar menu.

Kathy Dieringer, EdD, ATC

Kathy Dieringer, EdD, ATC, is the co-owner of three outpatient rehabilitation clinics in the north Texas area, employing over 25 employees including physical therapists, occupational therapists and athletic trainers. She has worked in the collegiate, secondary schools, and clinical settings in her 28 years of experience as a certified and licensed athletic trainer, and is currently handling administrative duties for her businesses. In addition to serving on various state, district and NATA committees, Kathy has served as President of District VI of the NATA, Chair of the Clinical and Emerging Practices Athletic Trainers’ Committee, and NATA District VI Director. Kathy is currently the NATA President, serving from 2021 - 2024. She has been recognized by the NATA as an Athletic Trainer Service Award recipient, and the NATA Most Distinguished Athletic Trainer award, and has been inducted into the District VI Hall of Fame. Active in the Denton community, Kathy serves on the Board of Directors of the Greater Denton Sports Commission, and provides athletic training coverage to numerous athletes in Denton and the surrounding area. Kathy earned her doctorate in Curriculum and Instruction in May 2007.

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