Steven Cole earned his undergraduate degree from West Virginia University in Morgantown and his master’s degree from the University of Virginia. He has more than 40 years of health care and athletic administration experience, with more than 35 years of experience at the collegiate level. Prior to taking over the day-to-day operation of the College of William & Mary’s Athletics Department as the Associate Athletic Director in 2008, he led the college’s sports medicine program for 26 years as the Director of Sports Medicine. 

Currently Cole serves as the athletic trainer for Bruton High School in Williamsburg, VA as part of the Riverside Health System Sports Medicine Outreach program. As the principal agent for Cole Consultant Services, Inc., Cole works with numerous athletic programs, medical practices, and industrial corporations. He is approved by the Board of Certification (BOC) as a provider for continuing educational programs for athletic trainers. For more than 35 years, he has conducted workshops on sports medicine topics for high school students, coaches, athletic trainers, physical therapists, EMS personnel and physicians. Notably, he co-developed the SMART (Sideline Management Assessment Response Techniques) workshop for primary care physicians to enhance their sports medicine skills and increase their confidence and competence as sideline physicians at sporting events. In addition to an App for the SMART Workshop, he has published the SMART Manual and Pocket Guide, which includes over 100 QR codes of various techniques for the on-filed management of injuries. Cole is also a nationally recognized expert on preparing athletic training students for their national certification boards with the ACES Preparatory workshop, managing athletic injury insurance programs, and teaching on-field injury management skills to primary care physicians. Cole has been coordinating the Performing Arts Sports Medicine program for Busch Entertainment Corporation in Williamsburg, Virginia for over 30 years.

Cole has been induced into several Hall of Fames, including the Virginia Athletic Trainers Association (VATA), the Mid-Atlantic Athletic Trainers Association (MAATA) and the College of Physical Activities and Sport Sciences at West Virginia University. He has received the NATA Service Award and is recognized as a Most Distinguished Athletic Trainer by the National Athletic Trainers Association (NATA). Cole is the Immediate Past President of the Mid-Atlantic Athletic Trainers Association and currently serves as the District 3 NATAPAC Board of Director.

Steven L. Cole, MEd, LAT, ATC
Cole Consulting Services, Inc., Williamsburg, Virginia

Cole earned his undergraduate degree from West Virginia University in Morgantown and his master’s degree from the University of Virginia. He has more than 40 years of health care and athletic administration experience, with over 35 years of experience at the collegiate level. Prior to taking over the day-to-day operation of the College of William & Mary’s Athletics Department as the Associate Athletic Director in 2008, he led the college’s sports medicine program for 26 years as the Director of Sports Medicine.

Currently Cole serves as the athletic trainer for Bruton High School in Williamsburg, VA as part of the Riverside Health System Sports Medicine Outreach program. As the principal agent for Cole Consultant Services, Inc., Cole works with numerous athletic programs, medical practices, and industrial corporations. He is approved by the Board of Certification (BOC) as a provider for continuing educational programs for athletic trainers. For more than 35 years, he has conducted workshops on sports medicine topics for high school students, coaches, athletic trainers, physical therapists, EMS personnel and physicians. Notably, he co-developed the SMART (Sideline Management Assessment Response Techniques) workshop for primary care physicians to enhance their sports medicine skills and increase their confidence and competence as sideline physicians at sporting events. In addition to an App for the SMART Workshop, he has published the SMART Manual and Pocket Guide, which includes over 100 QR codes of various techniques for the on-filed management of injuries. Cole is also a nationally recognized expert on preparing athletic training students for their national certification boards with the ACES Preparatory workshop, managing athletic injury insurance programs, and teaching on-field injury management skills to primary care physicians. Cole has been coordinating the Performing Arts Sports Medicine program for Busch Entertainment Corporation in Williamsburg, Virginia for over 30 years.

Cole has been induced into several Hall of Fames, including the Virginia Athletic Trainers Association (VATA), the Mid-Atlantic Athletic Trainers Association (MAATA) and the College of Physical Activities and Sport Sciences at West Virginia University. He has received the NATA Service Award and is recognized as a Most Distinguished Athletic Trainer by the National Athletic Trainers Association (NATA). Cole is the Immediate Past President of the Mid-Atlantic Athletic Trainers Association and currently serves as the District 3 NATAPAC Board of Director.